What You See Is What You Get

Interactive Video data projection

TV screen grabs, Flash movies,Action scripting, LCD projector, PC

Baiju Parthan, 2003

FEED - What You See Is What You Get consists of a click-able video projection
interface, sound clips, and news clips gathered from news channels.

The prominent element of the interface is a red circle that keeps panning from left to right and then right to left. This circle emulates the
movement of the eyeball as well as the trajectory of the sun across the heavens measuring out days and nights.

When the viewer clicks on the red circle, it brings forward a news clip from a collection of short clips gathered from regular news
channels and stored within the interface. News clips of military action in its various hues are all that the viewer receives from the interface.


Meme (pronounced- meem):

A contagious information pattern that replicates by parasitically infecting human minds and altering their behaviour,causing them to propagate the pattern. (Term coined by Dawkins, by analogy with "gene".) Individual slogans, catch-phrases, melodies, icons,inventions, and fashions are typical memes. An idea or information pattern is not a meme until it causes someone to replicate it, to repeat it to someone else. All transmitted knowledge is memetic. - Glenn Grant

Memes should be regarded as living structures, not just metaphorically but technically. When you plant a fertile meme in my mind, you literally
parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host
cell. - Richard Dawkins

The repositioning of information as an infective agent or organism brings up very exciting and at the same time alarming scenarios where exposure to certain kinds of information produce effects that we cannot control.

  In Feed - What You See Is What You Get- (Version-1),
the artist is exploring the memetic potential of news-feeds to infect and alter perceptions without our knowledge or permission