- What You See Is What You Get consists
of a click-able video projection
interface, sound clips, and news clips gathered from news channels.
prominent element of the interface is a red circle that keeps panning
from left to right and then right to left. This circle emulates the
movement of the eyeball as well as the trajectory of the sun across the
heavens measuring out days and nights.
When the viewer clicks on the red circle, it brings forward a news clip
from a collection of short clips gathered from regular news
channels and stored within the interface. News clips of military action
in its various hues are all that the viewer receives from the interface.
contagious information pattern that replicates by parasitically
infecting human minds and altering their behaviour,causing them
to propagate the pattern. (Term coined by Dawkins, by analogy with
"gene".) Individual slogans, catch-phrases, melodies,
icons,inventions, and fashions are typical memes. An idea or information
pattern is not a meme until it causes someone to replicate it, to
repeat it to someone else. All transmitted knowledge is memetic.
- Glenn Grant
Memes should be regarded as living structures,
not just metaphorically but technically. When you plant a fertile
meme in my mind, you literally
parasitize my brain, turning it into a vehicle for the meme's propagation
in just the way that a virus may parasitize the genetic mechanism
of a host
cell. - Richard Dawkins